In the University Web Developer’s (UWEBD) listserv today, a conversation took off about how Google was linking to the HTTPS version of Florida Gulf Coast University’s web site. It was a problem because of FGCU’s broken HTTPS channel.
I was surprised at the misconceptions that came over a technically astute email group. Here’s my statement:
Two inaccurate things have been said about Google.
Inaccurate statement 1: Google is securing others’ sites. Dangerous misconception! Google cannot “secure” your site. If Google’s link to you uses HTTPS, that does not “secure” your site. It just means Google is linking to your site’s secure channel. “Securing” a site includes transport security (HTTPS channel) among many other things. Most importantly, YOU, the site owner, do the “securing”, not Google.
Inaccurate statement 2: Google is en masse sending users to HTTPS channels on web sites. Nope. For example, Southern Methodist University has had both HTTP and HTTPS channels for www.smu.edu for over a decade. Google links to the HTTP version.
Starting late last year, Google encrypts traffic between the user and its search site. If you visit http://google.com, Google redirects you to https://google.com. That has no bearing on whether Google’s search results link to HTTPS or HTTP channels. However, it may limit site owners’ view of search keywords (reference); that isn’t related to the inaccurate statement.
You can still get unsecured Google search using http://www.google.com/webhp?nord=1 (note the highlight), but only if you’re not signed in. A search on Florida Gulf Coast University on the unsecured version still links to the HTTPS channel.
There’s are many reasons why Google is linking to FGCU’s secure channel, but it’s almost certainly not because of Google’s own change.