American Airlines’s new $30 baggage tax is deceptive and dishonest:
- DECEPTION: It’s not $15 as advertised. It’s $15 each way. That’s a whopping $30 tax for the vast majority of passengers.
- DISHONEST: It’s not upfront. All costs incurred by the vast majority of passengers should be upfront and non-hidden. Otherwise, it’s much more difficult to do an apples-to-apples comparison of competitors. Orbitz and Travelocity won’t be able to tell you that American Airlines will cost $30 more than listed. (This is a big reason why service industry loves tips: lets them create an illusion of lower prices.)
In a lengthy missive, AA’s PR chief Tim Wagner claims this is necessary to recoup costs. Sorry, Tim, nothing justifies dishonesty and deception.
My wife and I may both fly this summer. Even though we will be reimbursed, we are doing whatever we can to avoid American Airlines.